Bebo’s main audience remains staunchly European (#1 Web site in Ireland), but it is fast becoming the preferred networking site for middle school and high school students in the U.S.
Bebo has experienced a 17% growth so far this year, to become the third most popular social networking site on the web. Bebo’s increased popularity may be due to it's similarities to MySpace and Facebook, plus the ability to share a "White Board" and other Web 2.0 technologies.